TOYOTA KKNK ONE HIT WONDERS

Every year in Oudtshoorn the ABSA KKNK festival takes place and we were asked
to communicate 60 years of Land Cruiser for Toyota. The big idea for this campaign
is that there has been many Afrikaanse one hit wonders through the years, but the Land Cruiser is not one of them. We created a series of street pole posters showing album art
for “Die Bonsende tweelings”, “Magriet” and “Die Fluitende Patriot”, these album covers
in there visual style were executed true to their era. An invite with an audio ad on disc
aswell as t-shirts were handed out.

Art Director/Design: Jonathan Campbell, Heloise Byrne
Copywriter: Stefanus Nel, Annette Nel
Creative Director: Janine Kleinschmidt

Die Bonsende Tweeling

Die Fluitende Patriot

Magriet

Pottie en die Naaimasjiene

Street pole posters 1

Street pole posters 2

Street pole posters 3