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| Cents for change logo concept |
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| crunch logo concept |
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| Vodacom Durban July logo concept |
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| Scentsual Fragrances logo |
Tuesday 29 November 2011
Logo's part 1
Monday 28 November 2011
Typography
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| Proactive creative creation |
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| Proactive Old Mutual ad |
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| Pendorings 2011 FJ activation poster |
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| Edgars Cash Card Mailer |
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| Proactive year end function invite |
Winamanje scratch cards
Winamanje wanted to redesign their scratch cards to be more desirable
to the local market.The solution was to create eye-catching names and bright
and easy identifiable functional cards that would draw attention to the consumer,
this was achieved by using local speak such as mzanzi moola, cheeze boy,
fat cat, good life and cash king.
to the local market.The solution was to create eye-catching names and bright
and easy identifiable functional cards that would draw attention to the consumer,
this was achieved by using local speak such as mzanzi moola, cheeze boy,
fat cat, good life and cash king.
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| Mzanzi Moola |
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| Cheeze boy |
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| Good life |
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| Fat Cat |
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| cash king |
TOYOTA KKNK ONE HIT WONDERS
Every year in Oudtshoorn the ABSA KKNK festival takes place and we were asked
to communicate 60 years of Land Cruiser for Toyota. The big idea for this campaign
is that there has been many Afrikaanse one hit wonders through the years, but the Land Cruiser is not one of them. We created a series of street pole posters showing album art
for “Die Bonsende tweelings”, “Magriet” and “Die Fluitende Patriot”, these album covers
in there visual style were executed true to their era. An invite with an audio ad on disc
aswell as t-shirts were handed out.
Art Director/Design: Jonathan Campbell, Heloise Byrne
Copywriter: Stefanus Nel, Annette Nel
Creative Director: Janine Kleinschmidt
to communicate 60 years of Land Cruiser for Toyota. The big idea for this campaign
is that there has been many Afrikaanse one hit wonders through the years, but the Land Cruiser is not one of them. We created a series of street pole posters showing album art
for “Die Bonsende tweelings”, “Magriet” and “Die Fluitende Patriot”, these album covers
in there visual style were executed true to their era. An invite with an audio ad on disc
aswell as t-shirts were handed out.
Art Director/Design: Jonathan Campbell, Heloise Byrne
Copywriter: Stefanus Nel, Annette Nel
Creative Director: Janine Kleinschmidt
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| Die Bonsende Tweeling |
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| Die Fluitende Patriot |
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| Magriet |
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| Pottie en die Naaimasjiene |
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| Street pole posters 1 |
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| Street pole posters 2 |
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| Street pole posters 3 |
2010 FNB Outdoor
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| Billboard on Corlette Drive |
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| Selby Building wraps |
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| Branded Buses |
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| Bank City Makarapa's |
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|
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| Kara Centre |
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| Kara Centre 2 |
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| Soweto Towers 1 |
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| Soweto Towers 2 |
Friday 23 September 2011
FNB 2010 Customer Game
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| Share that Loving feeling |
The solution was a mix of far-reaching print media in the form of the national Sunday newspapers, and beautifully illustrated double, double page inserts.Vibrant and eye-catching, these drew
on South African iconography, popular culture
and local artistic influences to demonstrate
First National Bank’s Proudly South African
status and highlight its commitment to the 2010 FIFA World Cup. The Visual language later became the FNB brand identity for 2010 and outdoor media including Soweto towers, building wraps, billboards and in branch branding.
Art Director/Design: Jonathan Campbell
Copywriter: Alistair Mathie, Dawn Frankie
Creative Director: Janine Kleinschmidt
Illustration: AMI Collective
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| Kuduzela |
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| Planes |
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