FNB 2010 Customer Game

Share that Loving feeling

First National Bank’s ‘Customer Game’ - which rewards customers for card transactions, ATM withdrawals, as well as online banking services with double tickets to the 2010FIFA World Cup challenged us to officially announce as many as 1,000 winners on a quarterly basis.
The solution was a mix of far-reaching print media in the form of the national Sunday newspapers, and beautifully illustrated double, double page inserts.Vibrant and eye-catching, these drew
on South African iconography, popular culture
and local artistic influences to demonstrate
First National Bank’s Proudly South African
status and highlight its commitment to the 2010 FIFA World Cup. The Visual language later became the FNB brand identity for 2010 and outdoor media including Soweto towers, building wraps, billboards and in branch branding.


Art Director/Design: Jonathan Campbell
Copywriter: Alistair Mathie, Dawn Frankie
Creative Director: Janine Kleinschmidt
Illustration: AMI Collective

Kuduzela

Planes